ZipRecruiter has signed with a number of online training firms to market their courses while giving job seekers a way to boost their skills and credentials. 

The program allows ZipRecruiter, the No. 3 U.S. jobs platform in terms of traffic, to offer a menu of 250 job-skills courses from vendors edX, Coursera, Skillshare, SkillSuccess, Udacity, and GoSkills.

Job seekers need to create or update a user profile to unlock the feature. Once done, they are invited to browse a curated menu of courses that might improve their chances at a better job. Some courses are free and some charge a fee. 

The company considers the offering an enhancement of ZipRecruiter’s two-sided marketplace for employers and job hunters, company spokesperson Julia Pollak told the AIM Group. But in the future, “it could grow to become part of a three-sided marketplace between job seekers, employers, and course vendors, and that the feedback loops between them could be deepened,” she said.

In recent years, ZipRecruiter has added features to inform job seekers about their suitability for specific job postings. For instance, it’s added an “Am I Qualified?” button that points up key skills that a user would need to meet an opening’s basic requirements.

The new feature continues to broaden ZipRecruiter from its origins as a pay-per-click job listing aggregator to a multifaceted platform. The move takes a page out of LinkedIn’s playbook, which rolled out a “Learning” platform in 2016. It also counters a move early this year by Indeed, when it included educational offerings in its new “Indeed Job Market.”

ZipRecruiter appears to be slowly recovering from the hard blow of the early pandemic, when the firm laid off more than a third of its workforce after  jobs advertising fell off a cliff.

U.S. job opening are trending back from a pandemic low of 5.9 million to 10.7 million last week. That compares to 11.4 million in mid-February, just before the lockdowns.

ZipRecuiter has hired back some of the workers who were furloughed or laid off and now has about 800 staff, Pollak said. Although well shy of its pre-pandemic head count of around 1,260, Pollak said the company was “expanding its global teams—particularly its engineering teams—to support the next phase of growth.” The firm is now advertising 104 open positions.

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