Rentals site Zumper has promoted Natalie Cariola to chief sales officer, a newly created c-suite position. 

Natalie Cariola

Cariola (LinkedIn profile) joined Zumper in 2016 as vice president of sales. She launched national, regional and inside sales teams and developed Zumper’s pricing model, according to a news release. Under her leadership, Zumper increased revenue by 22 times and grew the sales force by 10 times. Cariola also spearheaded some of Zumper’s most successful features, including virtual touring with Matterport. 

In her new role, she will be responsible for building the sales team and overseeing Zumper’s Customer Success and Sales Enablement teams. 

Cariola started her career at RentPath and Move, Inc. She then spent 10 years with m— which was acquired by CoStar in 2017 — in senior management roles. Later, she earned an MBA from UCLA’s Anderson School of Management. 

After business school, she worked with real estate brokerage Compass in strategy and operations, and was responsible for launching its Southern California operation. 

“Natalie’s versatility is seen in her ability to scale non-revenue producing businesses to profitability as well as manage a world-class sales organization,” said Anthemos Georgiades, CEO and co-founder of Zumper. “We have been incredibly impressed with her leadership and success at the company so far, and we’re thrilled to promote her to CSO.” 

With 8.7 million visits in October, Zumper falls behind competitors Zillow, and It calls itself the biggest privately held rental site in the U.S.

Zumper, which launched in 2012, has 200 employees in five offices across the U.S. The company forecasts that in 2020, more than 70 million people will use Zumper to rent an apartment.

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