Allegro, the Polish largest b-to-c marketplace, now offers seller verification on its general classified site, AllegroLokalnie.pl. The company also reduced shipping prices through its partner, InPost.
The verification mechanism uses tags with extended descriptions to provide buyers with additional information about sellers, including how many items they’ve sold.
The site is also expanding its shipping offerings, which it provides in conjunction with InPost. Sellers can now generate shipping labels directly from AllegroLokalnie and the site has reduced shipping costs to just PLN 9 ($2.40 U.S.) The move comes a few months after AllegroLokalnie renewed its agreement with InPost for an additional seven-year term.
Allegro launched AllegroLokalnie last year in an effort to move peer-to-peer transactions from Allegro.pl. But, since its launch, AllegroLokalnie has been plagued with issues. After users began to complain about its functionality, Allegro capitulated and let users switch back to Allegro.pl for c-to-c transactions. Despite AllegroLokalnie’s problems, Allegro has continued developing the platform in the hopes of eventually transitioning users to the site.
Allegro.pl is the largest b-to-c marketplace in Poland. In October, it saw 221 million visits to its desktop and mobile sites, according to SimilarWeb. AllegroLokalnie saw 12.8 million visits in the same period.