Vauxhall has confirmed that it will sell cars online in the U.K. through a new consumer-facing platform.
The move comes after two other PSA Group brands, Peugeot and Citroen, introduced similar offers for U.K. customers. However, it raises worries among dealers that manufacturers may be getting into direct sales of new cars, effectively cutting dealers off from their market.
Buyers at Vauxhall’s new online store have the option to configure their own vehicle, apply for finance through Vauxhall Finance and get an immediate decision and order a new vehicle entirely online and receive online order confirmation via the app. Byers can use the integrated valuation tool to get an estimated valuation of their current vehicle before a final valuation after the vehicle is assessed by a retailer.
New orders qualify for a three-year Vauxhall care service plan. Buyers can opt for home delivery or click and collect, where they collect the car from a Vauxhall retailer.
The new sales route offers customers savings of between £750 and £4,000 across the Vauxhall model range.
“The Online Store will help Vauxhall interact with increasingly digital buyers, bringing the same standard of expertise and experience from its showrooms to buyers’ homes,” the company said in a statement.
“When configuring their next car, customers can set up live, one-on-one tours with a product expert via Vauxhall’s Virtual Showroom, who will help answer any questions about the vehicle as well as highlight key features as part of a studio walkaround.”