LotLinx, a programmatic advertising vendor for car dealers, has appointed Cox Automotive veteran Bill Reidy as chief revenue officer. He replaces Sean Peoples, who left LotLinx in November to take a job at SureSale.
Chicago-based LotLinx has built a business around programmatic advertising. Its dealer clients can buy targeted marketing campaigns for specific vehicles in their inventory. LotLinx says it allows dealers to focus ad spend on hard-to-sell vehicles rather than high-demand ones that sell themselves.
Reidy, with more than 10 years of sales and sales-training experience, spent 2008 through 2012 as sales director at dealership software company vAuto, which was acquired during his tenure by Cox Automotive.
Reidy has held other leadership roles at dealer services provider KPA, dealer-to-dealer wholesale platform DealerMatch and automotive digital marketing firm Netsertive.
Most recently, he was president of PWRhouse Consulting, a training center for senior salespeople and business leaders.
“Bill is a well-respected training expert with founder’s knowledge in the art of inventory optimization,” Len Short, LotLinx Chairman and CEO, said. “He wasn’t looking for a job, but came to believe that the LotLinx technology, timing, and position was an opportunity to make waves in retail automotive — again.”