For the second year in a row, Zillow CEO Rich Barton was named the most powerful leader in residential real estate, according to the 2021 SP200

Rich Barton

Industry consultancy T3 Sixty has published the Swanepoel Power 200 every year for the past eight years. The list includes leaders of major brokerages and industry vendors. It includes several executives from online classified and lead-generation companies.

In that category, Zillow performed best, with three executives making the cut. Besides Barton, the list includes Jeremy Wacksman, Zillow’s president at No. 14, and Arik Prawer, president of Zillow Homes division, No. 20.

The list also includes former Zillow CEO Spencer Rascoff at No. 113. Rascoff, who gave up his Zillow board seat in April of last year, now works as an independent investor and publisher of tech news site Dot.LA. He’s still active in real estate as chairman of second-homes listings platform Pacaso and as a principal investor in LA-based apartments site PocketList.

The No. 2 homes site in the U.S.,, had two execs listed: David Doctorow, CEO of the site’s parent company, Move, Inc. (62) and Ben Rubenstein,’s CRO (194).

This year, CoStar founder and CEO Andrew Florance made the list for the first time, at 100, thanks to the company’s recent purchase of Homesnap. Although CoStar’s market cap exceeds that of Zillow, Homesnap marks the company’s first foray into residential sales, which is also the SP200’s wheelhouse.

Others on the list included I-Buying specialists such as Opendoor CEO Eric Wu (10), Knock co-founder and CEO  Sean Black (85) and Offerpad CEO Brian Bair (114).

Glenn Kelman, CEO of discount brokerage and IBuyer Redfin, came in at No. 6.

Rankings are based on company size and other factors, such as the individual’s role in the company, their tenure in the industry and their influence outside their firm.

The full list can be found here.

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