PropertyGuru has named Gaurav Gupta as its director marketing operations.
Gaurav Gupta (LinkedIn profile) left his marketing role at Singapore-based digital telecommunication company Circles.Life after five years there. He started at Circles.Life as a senior media manager and digital marketing manager, working his way up to head of omnichannel and MarTech platforms.
Gupta was also responsible for setting regional practices for Circles.Life’s Australia, Taiwan and Indonesia markets for performance marketing, analytics, MarTech, offline media strategy and omnichannel marketing practices. Before joining Circles.Life, Gupta was a digital associate director at Havas Media for almost two years.
Gupta’s appointment comes as PropertyGuru looks to expand marketing efforts in Malaysia. The company recently acquired MyPropertyData, a data analytics and insights company.
PropertyGuru also recently launched a branding campaign for its financial vertical, PropertyGuru Finance, offering financial services for home buyers. In September, PropertyGuru raised $220 million U.S. in a funding round led by TPG and KKR.