Pakistani real estate marketplace has added another bank to its home financing service. signed an agreement with Bank Alfalah, a local retail bank, to provide a combination of housing and developer finance products, according to an announcement from the company. CEO Zeeshan Ali Khan called the agreement “a significant development for both the banking and real estate sectors.”

“With Bank Alfalah’s partnership, we will continue our endeavors to support consumers and uplift the country’s construction industry,” Khan said.

The property marketplace last year signed another agreement with a bank to provide home financing leads.

The central bank of Pakistan bet on the housing and construction sector to help the economy recover losses from a small contraction in growth last year. Banks were asked to increase home financing to 5% of private sector credit by the end of this year., which has around 2.3 million monthly visitors, has significant appeal to banks looking to grow leads and brand awareness.

“Bank Alfalah has added consumer finance and developer finance products to its ever growing suite of products to support the country’s real estate industry and facilitate easy and convenient financing solutions,” said Atif Bajwa, the CEO of Bank Alfalah.’s parent company, Emerging Markets Property Group, acquired its rival Lamudi last year and later received $150 million U.S. in April last from Prosus. The deal dovetailed Zameen’s offerings with that of EMPG’s other services, including horizontal

Founded in 2006, the real estate marketplace operates in 32 cities and has more than 3,500 employees on payroll.

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