Shamrock Capital has acquired Bayard Advertising, a century-old recruitment marketing firm, for an undisclosed price.

Louis Naviasky

Bayard is a full-service marketing firm offering employer branding, digital media strategy development, campaign execution, programmatic ad buying, social media engagement, content management, online analytics, and technology. 

Based in New York City, Bayard works with businesses in several industries, including healthcare, transportation, retail, real estate, food service and technology. 

“For nearly 100 years Bayard has operated as a family-owned business,” Bayard CEO Louis Naviasky wrote in an announcement. “We’ve excelled by focusing on our core strengths in employer branding and talent recruitment, while at the same time continuing to innovate as the market evolves. To capitalize on the numerous opportunities ahead of us, we felt it was time to bring in an experienced investor.”

Based in Los Angeles, Shamrock Capital specializes in investments between $10 million and 100 million in the entertainment, media and communications industries.

“Bayard is a leader in the dynamic and evolving recruitment marketing space,” said Shamrock partner Laura Held. “The company has established itself as a go-to, strategic partner for an impressive roster of clients. We are excited to work with Louis and the broader management team in Bayard’s next chapter. 

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