Mobility Holding, the company behind German car site, has announced rebranding plans, which will include a name change to MeinAuto Group. The news comes weeks after it was revealed that the company might be prepping for an IPO.

Mobility Holding, based near Munich and set up by private equity firm Hg, runs one of Germany’s largest online portals for buying new cars, attracting around 25 million users a year. MeinAuto works with 9,000 affiliated dealers and recently rolled out a car subscription service.

“When MeinAuto was founded in 2007, it was one of the pioneers in Germany for online new car sales. Today the brand stands for the clear market leader in this segment, for which we expect enormous growth potential in the coming years,” said group CEO Rudolf Rizzolli. “By renaming the holding company, we are now using this strong brand, which is well known to end customers, for our entire group.”

The group’s name change comes at an auspicious time. Mobility Holding has not confirmed recent speculations that it might be aiming for a stock market flotation in the first six months of 2021, but the group said it was “ready” to do so. A potential IPO could value the business at around €1.4 billion ($1.7 billion U.S.). After Auto1 Group’s highly anticipated stock market debut last week, market analysts are keeping a close eye on the MeinAuto operator.

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