Bien’Ici, a France-based property site, has raised €23 million ($28 million U.S.) in funding from its investors. The investment is part of Bien’Ici’s goal of becoming a leader in the real estate marketplace.

The new funding will go toward development and hiring efforts. Bien’Ici plans to hire 30 new engineers and salespeople. It also plans to develop its 3D map technology, one of the site’s key features. The site also plans to increase its communications budget, a direct request from its investors.

Bien’Ici was founded in 2015 as a competitor to SeLoger and LeBonCoin. Bien’Ici has around 7 million monthly visitors, according to SimilarWeb, and over 300,000 listings. Bien’Ici considers itself a site for professionals by professionals and is developed by the Fédération Nationale de l’Immobilier (FNAIM), the association for real estate agents in France. The group posted revenues of $16 million for 2019.

Our goal is not to achieve as much turnover as SeLoger or Leboncoin,” said Bien’Ici’s president, Cyril Janin. “What our shareholders want is not to depend on a duopoly, so that those involved in the transaction can continue to post their real estate ads at reasonable prices. We ultimately want to avoid what happened to hoteliers, who have now become too dependent on bookings through Booking.com.”

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