REA Group has announced a rebranding of its property data and automated valuations business, Hometrack. From now on, it will be known as PropTrack.

PropTrack is a data business that delivers targeted market intelligence by combining property statistics, valuation technologies and behavioral data from RealEstate.com.au’s 12 million monthly visitors.

“PropTrack underpins REA Group’s growth strategy to provide the richest content, data and insights to our customers, enabling decisions to be made on the most up-to-date, relevant and comprehensive real estate data available,” said Melina Cruickshank, REA’s Chief Audience and Marketing Officer.

REA Group continues to perform well amid the pandemic. The company recently posted a resilient half-year result, thanks to improving property market conditions in Australia. To coincide with the rebranding of its tool, PropTrack is also launching application programming interfaces and customizable widgets.

PropTrack CEO Brendan Darcy said in a news release that the transition to PropTrack would allow the company to provide expanded opportunities for customers. “Our new APIs will provide integrated access to property prices, market activity and historical transactions. We will continue to evolve this offering to integrate realestate.com.au‘s unique property intelligence, incorporating demand and listings data,” Darcy said.

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