Amazon launched the Polish version of its platform on Tuesday. The company has tied up with InPost, DHL and Poczta Polska for deliveries and is offering free shipping on orders above PLN100 ($26.50 U.S.).
Amazon has been present in Poland since 2014 and currently has nine logistics centers in the country. Previously, customers had to order through the Polish-language version of Amazon.de.
Rumors that Amazon was looking to expand into Poland have swirled over the past few years. Last year, Gazeta.pl reported the expansion would happen in November, which didn’t happen, but the rumors intensified after Amazon started its search for a head of marketplace in Poland and tied up with local logistics firm InPost at the end of 2020.
The launch has finally come to fruition and now the Polish version of the Amazon site and app is fully functional, offering access to over 100 million products. However, the company has not offered its subscription service Amazon Prime in Poland yet. Its launch has not been supported by any major promotional activities, either.
Amazon’s main competitor in Poland is Allegro.pl, which holds a dominant position in the Polish e-commerce market.