Cinch, the British used car platform owned by Constellation Automotive Group (formerly BCA Marketplace) is linking up with car dealerships across the U.K. to provide a maintenance subscription service called CinchCare.

Cinch was launched as a direct-to-consumer digital platform in October and competes with Cazoo, Carzam and HeyCar. The new service aims to provide used car buyers “additional peace of mind” with a subscription package covering annual servicing costs, all warrantied parts, labor costs and roadside cover for £35 ($49 U.S.) a month. The subscription service is only available to customers who buy their car from Cinch.

The new initiative will attempt to bring in additional business lines and revenue for Cinch and its car retail partners and also is a response to Cazoo’s recent acquisition of Drover, a U.K.-based automotive subscription service specialist. Cazoo said the car-as-a-service market will be a core part of its wider strategy. Carzam and Heycar don’t currently offer service subscription packages.

BCA said Cinch is working with auto industry partners to offer comprehensive nationwide coverage. BCA’s existing infrastructure allows Cinch to offer its maintenance package at more than 500 dealerships across the U.K.

“CinchCare utilizes the physical network, servicing capability and customer service skills of our dealer partners to help them generate valuable additional business,” said BCA’s chief commercial officer, Craig Purvey.

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