Malaysia-based b-to-c automotive marketplace Carsome announced its foray into motorsports sponsorship as part of its brand-building commitment.
The automotive classified signed a sponsorship partnership with B-Quik Absolute Racing Team Car #1, the Audi R8 LMS Evolution driven by Sandy Stuvik in the 2021 Thailand Super Series. Stuvik, the first Thai driver to win a Formula 3 Championship, and the reigning double champion of the Thailand Super Series GT3 Class, will also become Carsome’s partner in Thailand.
“This partnership is a teaming up of champions to scale greater heights. As a leader in our industry, we want to work with similar-minded partners like B-Quik Absolute Racing Team and Sandy, both champions in their respective leagues, to expand our footprint as well as bring greater joy and value to people who matter to us,” said Carsome Co-founder and Group CEO Eric Cheng.
The sponsorship announcement comes as Carsome is officially expanding Carsome Certified, its business-to-consumer (B2C) arm, to Indonesia and Thailand, following its recent appointment of several c-suite staff, including Derek Tan as its chief brand officer, Mei Han as CEO of Carsome Certified, Yuan Li Yu as Carsome Certified Director of Operations, and Alan Cheah as General Manager of Carsome Certified Malaysia.
“We are excited to welcome a young and dynamic brand like Carsome as a new partner to the B-Quik Absolute Racing Team. They clearly share core values with the team and our other partners, like growing, improving, winning and simply a desire for being the best. We look forward to developing that relationship and exploring new avenues of collaboration between B-Quik, Carsome and all our other partners,” said CEO of B-Quik Group and Team Owner, Henk Kiks.