Allegro, the operator of leading b-to-c and c-to-c marketplaces in Poland, will introduce several changes to its Allegro Pay and PayU instalments from May.
Allegro users will be able to pay for their purchases financed by Allegro Pay also with a payment card. Currently, they can pay using bank transfer or Blik only. Additionally, the company will start reaching for data from payment operators and account information service providers during the activation of Allegro Pay. Thanks to this, users will get a chance for a greater limit of funds for purchases.
The horizontal will also increase the minimum order value to qualify for PayU installments. The new threshold will be set at PLN500 ($312 U.S.), an increase from PLN100 or PLN300 for 0% or standard installments.
Allegro will also add Smartney and Santander Consumer Bank to the group of lenders financing purchases in PayU installments. Previously, this list included Alior Bank, mBank and Inbank.
Allegro’s FY2020 net revenue was 4 billion Polish zlotys ($1.1 billion U.S.), up by 54.2% from 2.6 billion Polish zlotys in FY2019. Adjusted EBITDA was 1.8 billion Polish zlotys ($475.2 million U.S.) last year, which was 30.8% more than in FY2019.
As of the end of 2020, Allegro had around 13 million active buyers on its marketplace, an increase of almost 15% from 2019.