ALTAMONTE SPRINGS, Fla. — Revenue is roaring back at recruitment websites, hammered hard last year by the Covid-19 pandemic, a new report shows.

The 2021 Recruitment Marketplace Annual from the AIM Group shows many recruitment marketplaces lost 30% to 40% of their revenue in 2020. But as massive job losses turned into rehiring and even labor shortages in some markets, recruitment sites quickly recovered.

“It’s not consistent across the board — and there are still a lot of question marks — but many of the recruitment businesses we follow are again seeing significant growth,” said Peter M. Zollman of the AIM Group. “The Big Bounce-Back has begun.

“Some sectors, like gig work, are especially strong. Publicly traded companies like Fiverr and UpWork are doing exceptionally well.”

There are wildcards: Google and Facebook are testing recruitment tools that could fundamentally change the nature of job advertising. Google for Jobs, especially, is an “existential threat” to many of today’s job boards, the 139-page report says.

“Any company that is facing meaningful direct competition from Google and Facebook has to assess its future carefully, and react appropriately,” Zollman said.

Listings, revenue and new-product development are on the rise, though not everywhere.  Companies that reacted with agility and speed at the beginning of the pandemic are seeing dividends, while those that waited are struggling.

Programmatic ad placement is gaining slowly but is likely to accelerate. Diversity hiring is critical. And “virtual everything” — interviews, hiring, onboarding and more — is another major trend covered in the AIM Group annual.

The report spotlights strategies and tactics at some of the world’s most interesting recruitment marketplaces: Axel Springer-owned PNet in South Africa; Seek, based in Australia but making major moves in Southeast Asia, and DPG in the Netherlands. It also analyzes three “companies to watch:” U.K.-based aggregator Adzuna; ATS specialist Gupy in Brazil, and the HelloWork network of sites in France.

The report ranks the world’s Top 15 marketplaces by revenue and the Top 15 freelance recruitment marketplaces. It also lists the Top 50 recruitment marketplace by traffic and includes data on the top marketplaces in 64 countries.

The report sells for $1,495 at; a free preview is available there, too.

Note to editors: Free copies of the report are available for coverage by calling 1-407-788-2780 or emailing AIM Group founding principal Peter M. Zollman is available for interviews at, 1-407-788-2780. For more about the AIM Group, click here.

The AIM Group provides global business intelligence services for automotive, real estate, recruitment and horizontal marketplaces and classified advertising sites. We work at senior levels with marketplace companies, investors and vendors on strategic and operational opportunities and challenges. We’re a global team of more than 30 experts who understand changes in the marketplace and classified advertising industry in greater depth than anyone else. We publish AIM Group Marketplaces Report and run leading global conferences for marketplace companies. Founded in 1998, the AIM Group is based in Altamonte Springs, Fla. For more information visit or call 1-407-788-2780.

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