Auto1-owned auto vertical AutoHero has launched in Poland. The company supports its launch with an advertising campaign on major Polish TV stations.

AutoHero allows consumers to buy used cars online and have them delivered to their doorsteps. The brand is present in several European markets, including in Germany, Italy, France, Spain, the Netherlands, and Austria

In 2020, the number of cars sold via AutoHero almost doubled to 10,153 from 5,735 in the previous year. This year, Auto1 expects to sell 32,000 to 38,000 cars via AutoHero.

Additionally, Auto1 has created new site for buying used cars from private owners in Poland.

Auto1 is headquartered in Germany. Its 2020 revenue was €2.83 billion ($3.4 billion U.S.), down from €3.48 billion a year ago due to a reduction of business activities in the early stages of the COVID-19 pandemic.

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