Dubai-based used car marketplace says that it is “flattered” that rival Dubizzle is using its name “as a verb” to promote its premium services.

CarSwitch, which acts as an intermediary between used car buyers and sellers in Dubai, Abu Dhabi and Sharjah, says UAE horizontal Dubizzle is using the CarSwitch name to promote its own rival Dubizzle Pro service.

In a Linkedin post, CarSwitch founder Imad Hammad posted links to an online Dubizzle advertisement promising to “car switch with Dubizzle” to promote the recently-launched Dubizzle Pro service. “A reminder that we’ve defined a whole new category in car sales and need to keep sprinting to live up to becoming a verb,” he commented.

Dubizzle launched its premium Dubizzle Pro service in February 2020 as an extension of its online marketplace, promising that, for a fee, it would provide buyers and seller with assistance in financing, evaluating and photographing used cars as well as handing enquiries.

“We understand that buying a used car can come with a certain level of anxiety and selling one can also be a daunting process. As a traditionally online company, Dubizzle Pro now takes our expertise offline and provides our users with a trusted partner for their needs through a series of all-new, hassle-free services, making the entire process quicker, easier and far more transparent,” said Matthew Davidson, head of Dubizzle Pro.

CarSwitch was founded in 2016 by Imad Hammad and Ali Malik, both former consultants at McKinsey and Company. Since then, the site has grown substantially in 2019, CarSwitch accounted for around 2,500 car sales, compared with an estimated 5,000 car sales at the country’s largest dealership, Al Futtaim Automotive.

The company secured $1.3 million U.S. in funding from Glowfish Capital, an early-stage startup incubator, in 2017, followed by an additional $1 million U.S. in a 2018 round led by Dubai Angel Investors and Glowfish Capital.

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