Allegro, the largest b-to-c marketplace in Poland, has launched Allegro Punkty, a partner network of pick-up points. They let customers collect their orders on the next day after shipping and offer sellers a convenient way to send and manage orders within a single platform.
The first Allegro network partner is Kolporter that owns a chain of about 600 press stores in Poland. They all have started to serve as Allegro pick-up points since May.
Allegro offers free delivery to Allegro Punkty for Allegro Smart members on orders over PLN 40 ($10.6 U.S.). Other users have to pay PLN 8.99 ($2.4 U.S.) per delivery to Allegro Punkty.
The total number of Allegro’s pick-up points and parcel lockers is about 31,000. The platform is going to increase this number with its own network of parcel lockers soon. It also wants to speed up the delivery time with a new fulfillment service.
Allegro’s FY2020 net revenue was 4 billion Polish zlotys ($1.1 billion U.S.), up by 54.2% from 2.6 billion Polish zlotys in FY2019. Adjusted EBITDA was 1.8 billion Polish zlotys ($475.2 million U.S.) last year, which was 30.8% more than in FY2019.
As of the end of 2020, Allegro had around 13 million active buyers on its marketplace, an increase of almost 15% from 2019.
The company also owns AllegroLokalnie, which is challenging international marketplace specialist Prosus on c-to-c transactions in Poland.