Carsome, a Malaysia-headquartered marketplace for used cars, has appointed Piyush Palkar as chief data officer.

Palkar (LinkedIn profile) has experience in data and analytics across banking, energy, media and entertainment, and retail. With him on board, Carsome plans to deliver a successful data strategy by establishing company-wide core data principles and best practices, thereby forming its commitment to building a trusted used car industry and elevating consumer experience powered by data.

Piyush Palkar

Piyush Palkar

According to Palkar, the digitalised used car industry, further strengthened by cutting-edge data technologies, democratising data and providing near-real-time insights to different business functions are vital in driving innovation and efficiency. “We will leverage on data to improve customer experience via personalisation, customer segmentation and propensity model,” he added.

Related Articles