As part of Global Marketplaces Annual 2021, the AIM Group rounded up data about the world’s leading marketplaces and classified sites in 64 countries worldwide. Total monthly visits are provided by SimilarWeb. All other data is collected from companies or their annual reports, or from AIM Group research. Listing volumes are retrieved directly from domains where available in April 2021.

Business category/model definitions: ‘Freemium’ — basic services are free, while more advanced features must be paid for. ‘Subscription’ — professional users have to pay a monthly or annual fee to access paid services. ‘Aggregation’ — listings are collected from other sites, with users usually unable to post listings directly on the site.

* Visits compiled from auto vertical Autos.MercadoLibre.com.ar and real estate vertical Inmuebles.MercadoLibre.com.ar

* Visits compiled from general goods vertical Baraholka.Onliner.by, autos vertical Ab.Onliner.by, real estate vertical R.Onliner.by and services vertical S.Onliner.by. 

* Source: Adevinta annual report

** Total visits to the site, including e-commerce and other services. Classifieds-specific visits not available, but estimated by the AIM Group to be fewer than to OLX.com.br

* Source: AIM Group estimate; estimate includes U.S. revenue. Craigslist revenue in Canada is nominal.

** Source: Frontier Digital Ventures annual report

* Source: 58.com annual report, latest available data

** Traffic numbers may be substantially higher than SimilarWeb due to Chinese internet data restrictions.

*** Visits only to auto vertical Carros.MercadoLibre.com.co. Visits data unavailable for its real estate and general goods categories

 * Source: CzechCrunch.cz

** Source: Company data. Note: The large differential in revenue between Aukro and Bazos is due to Aukro’s commission-focused model and transactional capability.

 * Source: Company annual report. Includes revenue for auto vertical BilBasen.dk

** Source: Company annual report

 * Source: Schibsted annual report

** Source: Adevinta annual report

 * Source: Company public filings. Revenue includes auto vertical HasznaltAuto.hu

* Source: Company public filings; latest data available

* Source: Company public filings

* Source: Company public filings; latest data available

** Source: Company annual report. Revenue includes U.S. operations

*** Source: Company annual report

* Visits compiled from auto verticals Autos.MercadoLibre.com.mx and Vehiculos.MercadoLibre.com.mx, and real estate vertical Inmuebles.MercadoLibre.com.mx

* Source: Frontier Digital Ventures annual report

** Source: Company public filings. Latest available data

* Source: Schibsted annual report

** Source: Company interview

*** Source: Company annual report. Latest available data

* Source: Company public filings; latest data available

** Visits compiled from auto vertical Auto.Sapo.pt, real estate vertical Casa.Sapo.pt and job vertical Emprego.Sapo.pt

* Source: Prosus annual report. Latest available data

** Source: Company interview

* Source: Company public filings; latest data available

** Source: Schibsted capital markets day presentation 2021

* Source: Company public filings. Latest data available

* Source: AIM Group estimate

** Company annual report. Includes revenue for Japanese operations

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