Germany’s largest auto vertical Mobile.de is set to adjust its price range by an average of 15% on Aug. 1 for car dealers listing their ads on the company’s website. However, prices will remain the same for dealers listing a maximum of five ads.
The last price increase took place in 2019 as Mobile.de passed on raising costs for dealers during 2020 due to the pandemic. The company said it plans to further develop its marketplace and put money into advertising campaigns and marketing, which is the reason behind the price increase.
“In order to continue to send a large number of car buyers to the dealerships in the future, we are investing heavily in our product and our marketing,” said Daniel Breves, commercial director at Mobile.de. “Last year, we supported the industry with our immediate financial aid, rapid product innovations and significantly more demand. Our dealers now reach 22.4 million individual users via Mobile.de and EBay classifieds,” said Breves in an interview with Autohaus.
It is not unusual for German car marketplaces to adjust its prices. Experts are expecting AutoScout24 to follow suit although the company has declined to comment on the topic. HeyCar, which was founded in 2017 to challenge the dominance of market leaders Mobile.de and AutoScout24, is currently not planning a price increase to its leads-based system.