Facebook Marketplace has launched in Pakistan with multiple categories for c-to-c and b-to-c trade. Facebook, the country’s leading social networking site, has worked for the last several years to promote entrepreneurs and small businesses in Pakistan, building an online customer base in the process.

Facebook Marketplace joins marketplace OLX.com.pk, real estate vertical Zameen.com, auto marketplace PakWheels.com and jobs site Rozee.pk, among other.

“Expanding our product offerings in Pakistan and bringing new features into the country enables us to support individuals as well as small, medium and even micro businesses which use our platform,” Facebook management told Pakistan’s commerce ministry in a message published by Dawn.

“We built Facebook Marketplace to make it easier and more convenient for buyers and sellers that are already on our platforms to connect and leverage this social network and sell their products.”

Pakistan is one of Facebook’s top-10 countries, with 45 million users, 20% of the total population, according to Statista.

Founded in 2016, Facebook Marketplace allows free listings for c-to-c trade, although bulk listings will bear tariffs from September. Marketplace has been integrated into b-to-c Facebook Shops in the U.S..

In Pakistan, the leading marketplace OLX, owned and operated by UAE-based Emerging Markets Property Group, ventured into e-commerce in March to capitalize on the uptrend in online shopping due to social distancing mandates.

Alibaba-owned Daraz.pk, by far the biggest b-to-c e-commerce site, is entering the c-to-c space, most notably with its auto vertical for buying and selling used cars.

The country’s e-commerce market expanded by around 56% to PKR 235 billion ($1.4 billion) during the fiscal year ending in June 2020, according to the central bank’s report.

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