Fashion marketplace Poshmark is expanding to India as it continues to explore new market opportunities.

The resale site, where users can sell new and second-hand apparel among other merchandise, should be available to Indian consumers by the end of this quarter. It currently operates in the U.S., Canada (as of May 2019) and Australia (as of February this year).

The California-based company attributed its decision to target the subcontinent to India’s 622 million active internet users, growing appetite for sustainability and thrifting, large population and young demographics, which make it one of the world’s fastest-growing e-commerce markets.

“Having roots deeply embedded in India, I am delighted to be bringing Poshmark to my home country,” said founder and CEO of Poshmark Manish Chandra. “India is an ideal fit for our unique social commerce model, both from a cultural and business perspective. India thrives in togetherness, and the country’s dynamic, youthful and inherently social culture aligns with the core value proposition of our company and community. At the same time, the market opportunity is massive and growing, as people increasingly turn to e-commerce while seeking a more socially connected and sustainable experience.”

The company added that international expansion remained one of its primary growth strategies, and that it would “continue to invest in the adoption and localization of its unique marketplace to serve additional markets in the future.”

In line with its expansion agenda, Poshmark also announced the appointment of Sylvie De Wever as its first vice president and general manager of International. De Wever spent 16 years at eBay, which she launched in Latin America as general manager, according to her LinkedIn profile.

De Wever also acted as senior director of Product Marketing and Marketing Operations at eBay Emerging Markets, among other roles.

Meanwhile, Anuradha Balasubramanian was appointed to head up the new Indian business.

Poshmark aims to combine “the human connection of physical shopping with the scale, ease, and selection benefits of e-commerce.” As well as facilitating consumer-to-consumer sales of various new and second-hand clothing, homeware, pet supplies and other goods, the platform encourages users to connect through social network-style features.

With more than 80 million registered users to date, it competes against sites including The RealReal, ThredUp, Grailed and Depop.

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