Freelance gig website Fiverr is launching a subscription-based loyalty program for its users.

For a monthly fee of $29, Seller Plus offers subscribers access to “advanced tools, analytics and a personal success manager to help them build and grow their business”, says the Israel-based company.

Those who sign up will be eligible for faster payment clearance, growth program priority, priority support and customer engagement tools, as well as exclusive events and educational content.

“As a two-sided marketplace, it’s important that we continue innovating and bringing to life new programs that not only support the businesses that use our platform, but also the freelancers that are already earning solid income on the marketplace and those that intend to,” said Hila Klein, Fiverr COO. “When we empower our freelancers with those tools, we help them provide better services to the buyers on our platform and in turn further strengthen the flywheel on our two-sided marketplace.”

The freelancer marketplace says that the additional analytics features will enable subscribers to look at the keywords in their listings that are leading to purchases and see the origin of their orders, whether organic traffic, a promoted listing, a coupon for repeat customers, or the buyer request feature.

Meanwhile, the dedicated success manager will help subscribers navigate through the tools, give personalized advice, and help prepare users for potential inclusion in Fiverr’s growth programs, such as Fiverr Pro, Fiverr Choice, and Rising Talent.

Israel-based Fiverr was established in 2010 by co-founders Micha Kaufman and Shai Wininger. With headquarters in Tel Aviv, the company went on to open additional offices Berlin, London, Miami, New York City, Phoenix and San Francisco.

In 2019, Fiverr went public with an IPO, while in Feb. 2021, it announced it had acquired Working Not Working, a competitor focused on highly paid creative freelancers in the advertising and marketing sectors.

Globally, Fiverr competes with freelancer sites such as Freelancer, Upwork and Dribbble.

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