U.S.-based real estate marketplace Aalto.com has raised $13 million in a Series A funding round led by Sequoia Capital with participation from Background Capital, Defy Partners, Maple VC and Greg Waldorf.

The latest investment brought the property startup’s total funding since its founding in 2018 to more than $17 million.

Headquartered in San Francisco, Aalto connects sellers with pre-qualified buyers, eliminates procedural delays in listing homes, removes middlemen and provides data analytics about market trends. Buyers can set alerts to view exclusive properties before they are listed.

Aalto is trying to disrupt the agent-focused market dominated by Zillow and Redfin, and is quickly emerging as a popular choice for property buyers and sellers, according to its announcement.

With a network of 30,000 buyers, the property vertical aims to double the number of listings in the Bay Area, one of the most expensive property markets in the U.S. Currently, it lists 94 homes for sale.

“We built Aalto’s homeowner marketplace to give sellers a way to enter the market that’s actually designed to fit into their lives, on a timeline that suits them. As a result, more homes are hitting the market and buyers will have more options when searching for their dream home,” said founder and CEO of Aalto Nick Narodny.

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