Facebook Marketplace has launched in Sri Lanka, just a few days after it launched in Pakistan.

In a statement, Facebook director of emerging markets APAC Jordi Fornies said people are increasingly shopping online, especially during the COVID-19 pandemic.

“We are excited to launch Facebook Marketplace which offers a convenient way for Sri Lankans to buy and sell. We hope this new platform will make it easier for people to find the items they need and make additional income during these difficult times,” said Fornies.

Facebook has about 6.5 million users in Sri Lanka, almost equal to monthly active users of Sri Lanka-based No. 1 horizontal Ikman.lk, owned by Saltside Technologies AB.

With its multiple categories of jobs, cars, real estate and goods, Facebook Marketplace can pose a challenge to the general classifieds site and other verticals.

In Bangladesh, its direct competitor is Bikroy.com, also owned by Saltside Technologies. With a strong user base of 46 million, Facebook has a clear data advantage in the country.

Founded in 2016, Facebook Marketplace is now active in 118 countries, according its site.

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