CarNow, a firm that provides digital retail services and dealer software, has received $30 million in new investment.

The funding from Battery Ventures, a U.S.-based, tech-focused investment firm, builds on a previous fundraise of $10 million that closed in April 2019.

CarNow intends to use the funding to scale operations and develop its technology and services. “There will be some significant product introductions this fall,” noted Lou Laste, CarNow’s media relations representative.

CarNow provides a wide range of services to car dealerships, and is one of the leading vendors of digital retail tools in the U.S. automotive industry. 

Headquartered in Atlanta, CarNow has 170 employees and 4,500 dealership clients across the U.S..

The AIM Group profiled CarNow two years ago in an article about automotive innovation.

This post has been updated. 

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