Zurich-based TX Group, Switzerland’s largest media company and operator of several marketplaces, is currently embroiled in a court case regarding the group’s brand name.
In November 2019, the Swiss media group – then known as Tamedia – announced major rebranding plans that included changing its name from Tamedia to TX Group. The business has used the TX Group name since January 2020. However, it came to light that at the time another company was already registered under the same name in the Swiss commercial register.
According to local media reports, the matter has been taken to court. The legal dispute might cost TX Group its name in a worst-case scenario. It has not been reported when the court will make its final decision, however, experts have pointed out that this situation should never have happened. Under Swiss law it is not legal for any two companies to carry the same name.
TX Group’s TX Markets operates a number of online marketplaces, including the real estate platform Homegate, online marketplaces Ricardo and Tutti, the job site JobCloud and car marketplace Car For You. It is one of Switzerland’s largest digital companies.