Former head of revenue at Online Marketplaces Group James Gray has joined call tracking and analytics solutions provider Iovox as director of global marketplaces.

Gray (LinkedIn profile) has been appointed to help Iovox tap into the growing global marketplaces sector by marketing its ability to utilise all data from calls in useful and actionable ways that online marketplaces can benefit from to get better leads and more sales.

He has over 20 years’ experience working for online marketplaces. He began his career in Australia with leading property portal, the REA Group and had leadership roles with Property Portal Watch and Online Marketplaces Group.

At Iovox he is tasked with helping the business to continue to grow in a variety of sectors, including properties, auto, financial services, healthcare, and others. Iovox helps companies increase their revenue and improve operational performance by using advanced call tracking, analytics, and conversational AI solutions.

The online marketplaces sector is attracting lots of new venture capital investment and the appointment of Gray will help Iovox build on its existing success in providing services to online marketplaces and take advantage of these positive industry trends.

According to a recent study by Adevinta Ventures, marketplace unicorn valuations increased to $5 trillion so far in 2021, with growth rates outpacing the rest of the technology market. Iovox is well-positioned to support both incumbents and new entrants to the sector innovate, grow and compete in the sector.

“Despite how well we’ve done supporting some of the biggest marketplaces, classifieds, and directories brands in the world, we believe we’ve only scratched the surface of what’s possible, and we’re positioning James to help us reach the next level of growth in this area,” said Ryan Gallagher, co-founder and CEO of Iovox.

“From prior roles, I’ve had the opportunity to get to know Iovox up close, and have always been impressed with their growth, product innovation, culture, and the focus they have on developing solutions for online marketplaces and classifieds businesses, globally,” said Gray.

“Iovox is so much more than traditional call tracking, it’s the data and insights that can be extracted from that engagement which is the compelling piece. I’m seeing so much customer enthusiasm for the products we are about to release, it’s exciting to join at a time when these solutions are hitting the market.”

Iovox has offices in London, Paris, San Francisco, and Sydney and customers in over 65 countries. Gray will be based in London.

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