Adevinta-owned Mobile.de, the leading automotive marketplace in Germany, has announced a new partnership with startup and car subscription provider Vive La Car, thereby expanding its product portfolio. Both companies are currently testing the new service.

“The long-term ambition of Germany’s largest vehicle market is to offer the right mobility solution for everyone: from purchase to financing and leasing to subscription models. In this way, the company not only keeps consumers moving, but also the industry,” the marketplace said in a press statement on Tuesday.

Mobile.de also said it was now offering dealers so-called “data-based and automated recommendations for action.” These recommendations will look at listings – especially older ones –  analysing the price setting and the location.

Mobile.de is celebrating its 25th anniversary. The company was founded in 1996 and was taken over by EBay in 2004. It is now part of Oslo-based marketplace operator Adevinta and has a dealership of more than 42,000. Since its launch, it has become a one-stop shop for consumers of which it has many – around 16 million users visit the website each month.

“Since it was founded as a startup, Mobile.de has shaped and digitized an entire industry, making it an almost unique success story in the German economy,” said Malte Krüger, managing director of Mobile.de. “This spurs us all on to find even more solutions in the future that enable consumers to easily change vehicles and do good business for dealers.”

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