Japan-based freelancer marketplace Coconala.com has made two new executive appointments.

Keiji Kunihara, who has worked for the marketplace since 2016, will serve as executive officer, head of the CEO’s office and business administration, according to a company announcement. A certified public accountant, he has experience in auditing, IPO support and IFRS introduction support for companies, mainly in the manufacturing and information/telecommunications industries.

Meanwhile, Moto Hirano will lead the company’s legal consultation business. Prior to joining Coconala in 2017, he worked for Japan-based human resources company Recruit, where he was responsible for new business development.

Keiji Kunihara (source: Coconala)

Moto Hirano (source: Coconala)

Coconala describes its mission as “to empower individuals by providing a platform that visualizes their knowledge, skills, and experience, and connects them to all people that require them.”

Established in 2012, the Tokyo-based marketplace facilitates freelance jobs in a wide range of categories from design, website creation, writing and video and music creation to business marketing, career counseling and fashion advice.

Japan’s tight labor market has given rise to a plethora of jobs sites as companies scramble to find employees. Major names on the market include CrowdWorks and Lancers.

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