Freelance gig website Fiverr has taken over CreativeLive, a Seattle-based online learning company that specializes in the creative industries and entrepreneurialism, as it seeks to expand its focus on upskilling.

The company attributed the move to a desire to support workers in their training and education, improving the outcomes for its users, on both the buyer and seller side.

“Fiverr is more than just a work platform–we fundamentally believe in supporting the entire freelance lifestyle, and that includes professional education and training,” said founder and CEO Micha Kaufman.

“The ability to acquire new skills in a rapidly changing work environment and then be able to monetize them is part of Fiverr’s role in leading transformation for buyers and sellers on our platform.”

Kaufman added, “The acquisition of CreativeLive is part of this broader strategy. Chase [Jarvis] and the team’s expertise in creating compelling learning experiences across industries is a natural fit for us as we scale this part of our business. The depth and caliber of the courses that CreativeLive offers are exceptional and we look forward to offering them to our entire community.”

CreativeLive–which was established in 2010 by Chase Jarvis–offers more than 2,000 classes in such fields as design, business, photography, video and marketing, given by prominent figures from the arts and business worlds.

“The future favors people and companies that can create, innovate and adapt to a rapidly-changing world,” said CEO Jarvis.

“Core to all this is people’s ability to learn new skills, to think creatively, and operate with a growth mindset. Once thought to be ‘nice to haves’, we now know these attributes are key to success in any industry.”

He added, “We are excited to be part of the Fiverr family, to grow our inventory of compelling courses, and increase economic opportunity for our community, the Fiverr community and today’s modern workforce.”

CreativeLive will continue to operate out of its existing Seattle headquarters as a standalone organization headed up by Jarvis, said Fiverr. The company added that the new acquisition would absorb its existing online learning platform, Fiverr Learn.

Israel-based Fiverr was established in 2010 by co-founders Micha Kaufman and Shai Wininger. With headquarters in Tel Aviv, the company went on to open additional offices Berlin, London, Miami, New York City, Phoenix and San Francisco.

This is not Fiverr’s first takeover: in Feb. 2021, it announced it had acquired Working Not Working, a competitor focused on highly paid creative freelancers in the advertising and marketing sectors.

Globally, Fiverr competes with freelancer sites such as Freelancer, Upwork and Dribbble.

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