Both verticals are part of ZAP+, OLX-Brazil’s real estate business division. ZAP+ includes the former holding Grupo Zap, which was acquired by OLX-Brazil in 2020 for BRL 2.9 billion ($525.4 million US).
OLX-Brazil said brand management consulting company Interbrand led the project to lift and position the existing VivaReal and Zap Imoveis brands.
Brantech company Adventures was responsible for creating a campaign to promote the ZAP Imoveis brand, which OLX-Brazil considers to be the biggest brand in Brazilian real estate.
OLX-Brazil is made up of two key business units: OLX, the company’s horizontal business, which also handles its autos and jobs verticals, and ZAP+, which includes the assets of former Grupo Zap.