The leading c-to-c marketplace in Italy — Subito.it — will begin selling new goods from 2022. The Adevinta-owned horizontal has not yet provided information on commission and structure, as it looks to rival b-to-c e-commerce stories in Italy with the new feature.

“Today, we mainly sell second-hand items, but from next year we intend to strengthen also on the sale of new ones. We already plan to meet some companies to develop the project with,” said Giuseppe Pasceri, CEO of Subito for the last two years.

In September, Subito introduced the TuttoSubito service, which provides shipping and payments, the necessary framework to launch an e-commerce approach.

“We have been thinking of introducing these new services for some time, but the decision came during the pandemic when people could not leave their homes due to lockdown,” Pasceri added.

Second hand will remain the core business of Subito, which sees more than thousand daily transactions, 2.3 million average users per day, and six million live ads daily.

The second-hand general goods market in Italy had a value of of 23 billion euros in 2020, equal to 1.4% of GDP.

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