Blue-collar workforce management company BetterPlace has acquired recruitment portal WaahJobs from OLX India.

Bengaluru-based BetterPlace is a SaaS provider, specializing in workforce management of the blue- and grey-collar jobs ecosystem. According to a report, the acquisition of OLX’s blue-collar jobs portal WaahJobs is expected to fuel BetterPlace’s hopes of digitizing and managing end-to-end processes of blue-collar employment in India.

BetterPlace offers a single, multi-lingual platform for hiring new employees, sending out salary updates, giving professional advice, and skilling. WaahJobs is the company’s second acquisition after Oust Labs, a micro-learning platform for upskilling and training distributed workforces.

CEO and co-Founder of BetterPlace Pravin Agarwala said, “The blue-collar ecosystem is undergoing massive digital transformation, and the ongoing pandemic has accelerated this adoption. We are on-boarding more than 200,000 people digitally every month and aim to serve 2,000 enterprises and over 3 million workforces by the end of this financial year. By joining forces with OLX People and WaahJobs, we will strengthen our portfolio of end-to-end workforce management services and build an employment exchange that can offer employers truly digital and flexible staffing solutions.”

CEO of OLX People and WaahJobs Tarun Sinha said, “The blue-collar workforce mission is one of the most important challenges India faces. I’m extremely proud that the 400+ OLX People and WaahJobs team now joins a broader family of believers in technology as the key to improve the daily lives of millions of workers across India.”

WaahJobs was founded in 2014 as “Aasaanjobs”, before OLX Group acquired the company and rebranded it in early 2021. The rebranding was preceded by an upswing in blue- and grey-collar hiring as workers from the unorganized economy re-entered the jobs market following the pandemic-induced disruptions. The same period was marked by the emergence of a blue-collar niche recruitment site Apna Jobs.

Founded in 2019, Apna became one of the fastest start-ups to join the coveted unicorn club. Its rise reflects the potential of India’s unorganized economy, which comprises nearly 450 million workers. WaahJobs, Apna and Google’s Kormo are among the niche companies hoping to digitize this largely underserved segment.

 

 

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