Adevinta Classified Media Hungary has appointed Borbála Takács as its new marketing head. She took over from Lilla Varju, who left the company at the end of 2020.

Takács (LinkedIn profile) joined Adevinta Hungary from Mediabrands where most recently she worked as Chief Operating Officer. Her previous experience includes also various marketing-related managerial roles at Arcus, MediaCom, and Havas Media Group.

New CMO at Adevinta Hungary will be mainly responsible for addressing new user groups and optimization of the transactional processes flow on Adevinta classified sites, according to a report on Hungarian news site Media1.hu

Adevinta’s classifieds portfolio includes the leading Hungarian horizontal Jofogas.hu, which saw a total of 15 million visits to its site last month, according to SimilarWeb.

In addition to Jofogas, Adevinta Hungary also operates automotive vertical Hasznaltauto.hu, as well as niche auto-related sites Autónavigátor.hu, Nagyhaszon.hu and Autóalkatrész.hu.

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