Georgian b-to-c and c-to-c fashion classified Phubber App has officially started its functionality in Ukraine. The service, which is modeled after Instagram, was created in Georgia in 2018. Here, users can sell both new and used items.
This year, the company intends to invest about $300,000 U.S. in the Ukrainian service and attract about 120,000 users. Now, the service is available for both iOS and Android users. The company attracts sellers to cooperate on favorable terms.
“From the very beginning, we wanted to have a service mixing social media and a marketplace,” shares Georgi Chugoshvili, co-founder of Phubber App. Its major functionality covers the key features of social media like follow, unfollow, like, comment, and feed, and the main features of a marketplace like upload, find and buy.
The main competitors of the new marketplace in Ukraine are LeBoutique, OLX and Shafa.ua services. Unlike the latter, Phubber has a fairly high service commission. The income from the sale is divided in a ratio of 80 to 20 (80% comes to the seller, 20% to the site).