CoStar’s Homesnap subsidiary has launched its long-promised tour-scheduling feature as a challenge to Zillow’s market-leading ShowingTime app.

Homesnap Showings, a tool that lets agents schedule home showings and share information with other agents and brokers, is available as a no-charge add-on to the firm’s free Homesnap Pro app.

The tool is offered to dues-paying real estate agents of local multiple-listings services (MLSes). Homesnap Showings “is fast, easy to use, and provides (agents) the ability to manage approvals from anywhere,” according to a Homesnap explainer. “Buyer’s agents will be able to utilize instant bookings and seamless client communication.”

The feature has the capacity to book multiple home tours on the same day and order them in an optimal itinerary based on availability and location, the company states.

The launch is CoStar’s latest step in building a residential business to challenge market leader Zillow, which announced its $500 million acquisition of ShowingTime in February. The deal closed in October, although the Federal Trade Commission was reportedly still investigating the merger on antitrust grounds.

CoStar’s competitive bid against Zillow started last year with the acquisitions of the agent software firm Homesnap followed by the for-sale listings site Homes.com this past spring. It ramped up last month with the announcement of a new listings portal CitySnap in New York City to challenge Zillow’s market-leading StreetEasy site. CitySnap was due to launch in Q2 of next year.

CoStar founder and CEO Andrew Florance has stated repeatedly that his company’s sites won’t feature buyer-agent ads on other agent listings. This practice, undertaken by Zillow as well as Realtor.com and, before its purchase by CoStar, Homes.com, puts portals in competition with real estate agents, Florence has charged.

“Homesnap Showings is also different because we’re your partner, not your competitor,” the company explainer states. “We surveyed thousands of agents asking what they wanted most out of a showing management tool, and used their feedback to help build Homesnap Showings.”

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