Indonesia-based automotive aftermarket website Otoklix has raised $10 million in its Series A funding round from Alpha JWC, AC Ventures, Sequoia Capital India, former Astra International CEO Prijono Sugiarto, YouTube Co-founder Steve Chen, and Google executives at XA Network.

Otoklix is ​​a digital solution startup operating in the after-sales service of automotive maintenance in Indonesia. Since its founding in 2019, the company has run its business with an online-to-offline (O2O) scheme. Co-founder and CEO Martin Suryohusodo said that with this new funding, Otoklix will increase its technological innovation by establishing its own workshops, managed by O2O, throughout Indonesia.

According to Suryohusodo, vehicle owners have hitherto had difficulties maintaining and repairing their vehicles properly and cost efficiently. At the same time, independent workshops have limited access to comparisons of spare parts prices, product requirements, and supplier credibility. “This is a problem for the 138 million automotive vehicles in Indonesia, where this growing market is neglected. The large fragmentation in the market has a high potential for technology disruption,” he added.

Despite accounting for 80% of the total market in Indonesia, many independent workshops still manage transactions manually, in this regard, Otoklix says it bridges the gap between car owners and the fragmented independent auto repair business in Indonesia. This aim is to transform the vehicle maintenance experience for consumers and equip workshops with business software solutions while reducing procurement costs.

In the past year, Otoklix has reached around 1,900 partner workshops, having started with only 100, providing them with customer relationship management (CRM) and supply chain management (SCM) solutions in order to optimize business efficiency.

“Our services are provided to about 100,000 customers every year and, with this progress, Otoklix is ​​on a growth trajectory as the largest after-sales service network in Indonesia with a projected 20 million cars on the road in the next five years,” Suryohusodo added.

Jefrey Joe, co-founder and general partner at Alpha JWC, said, “Through a one-for-all or all-in-one mobile application and an integrated ecosystem of manufacturers, distributors, retailers, and repair shops, Otoklix answers the challenge in one access. We are excited to join Otoklix to build the best company and product for the market.”

Adrian Li, founder and managing partner at AC Ventures, added, “The car care industry is expected to grow to twice the size of annual car sales of $21 billion. However, most are still small-scale traditional workshops. Otoklix’s technology solutions through the use of CRM and ERP systems are able to save costs and provide optimal customer service.”

Print Friendly, PDF & Email

Related Articles