Malaysia-based automotive marketplace Carsome has adopted some of the market’s first programmatic digital out-of-home (pDOOH) advertising services in collaboration with ENOMAD, a proprietary software launched this month by outdoor advertising service Seni Jaya Corporation Berhad.

“We see this as a game-changer in the out-of-home (OOH) advertising industry. We believe pDOOH will revolutionize the OOH space as technologies such as the cloud system and artificial intelligence become more integrated into our day-to-day lives,” said Cheah See Heong, CEO at Seni Jaya.

Carsome’s latest service delivers quality assurance to clients that purchase from the marketplace, where consumers can choose between over 1,000 vehicles covered by the Carsome Promise.

The company has recently undergone several changes, including the its recent offer to acquire auto marketplace iCar Asia.

“All these efforts help us to continue establishing Carsome as the top-of-mind brand when it comes to car buying and selling, and to remain the market leader in all aspects of the business, including advertising innovation. We want to communicate through mediums that are experiential but also move the needle for consumers who desire to move forward in mobility solutions,” said Carsome chief brand officer Derek Tan.

There have also been shifts in the company’s shareholding. Investor Burda Principal Investments recently sold some of its Carsome stakes to 500 Global’s regional fund, and Asia Partners now holds around 16% of the company’s shares.

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