Leading Morocca-based classifieds platform, avito.ma has launched a digital store platform avitoboutiques.com dedicated to very small and medium enterprises to ease their transition into the digital space and expose their brands to millions of potential customers.
The decision to launch a digital store platform was informed by a marked increase in the number of shops created on the avito.ma platform in 2022 compared to the pre-Covid period. This, according to the CEO, signaled a change in behaviour which indicates that more Moroccans are tilting towards online shopping.
So, “As the No. 1 marketplace in Morocco, we decided to support professionals in their transition to digital by offering them the opportunity to reach more than 8.4 million potential contacts per month,” Zakaria Ghassouli, CEO of Avito.ma said.
Some of the easy to use features Avito has put in place to make the transition hitch-free and ensure improved visibility for these businesses include dedicated customer service for phone calls and live chat, online ordering and free delivery anywhere in Morocco, targeted online advertising, recommendations at the bottom of the merchant store page.
In addition to that, data analytics to help entrepreneurs make better decisions to improve the business and customer experience will be made available. This includes data on the number of ads published, number of ads views, call and chat intentions, etc.
The avitoboutiques.com platform is designed such that vendors have a space that is 100% dedicated to them containing their contact details, logo, and products just like a digital depiction of a personal offline shop or office space. And it takes just three steps to register and get going.
Founded in 2012, the avito.ma platform boasts more than 6.5 million unique visitors and over 28 million visits per month. It is the leading ads website in Morocco for automobile, real estate, and computing/multimedia with a diaspora userbase looking for goods and products adapted to their needs.