Adevinta-owned horizontal Gumtree.pl has stopped accepting new listings and announced on its site that it will cease its operations in Poland on April 7.
Gumtree launched in Poland in 2000 and quickly became one of the most popular general classified sites in the country. Over time, however, it stopped investing in its development and started to lose its popularity for other general classified sites, including OLX.pl, AllegroLokalnie.pl, Sprzedajemy.pl, Gratka.pl, Lento.pl and many others.
As a result, the number of active listings on Gumtree.pl is about 265,000 as of today. For comparison, the market leader OLX.pl has over 20.5 million. Gumtree saw 2.2 million visits in February while OLX.pl had 97 million visits in the same month, according to SimilarWeb.com.
The decision to cease Gumtree operation in Poland is most likely connected with Adevinta’s tidying up in assets it acquired from eBay last year. EBay had been an owner of Gumtree since 2005.