Allegro, the operator of leading b-to-c and c-to-c marketplaces in Poland, has launched an English version of its main site Allegro.pl.
Allegro first announced its plans to launch the English-language service of Allegro in February. The service has gone operational since this Tuesday, letting European users search and buy on Allegro in English and pay in euros based on PayPal and other major global payment gateways, according to a report on Polish news site Cashless.pl
The platform recognizes users from outside of Poland based on their IP addresses and displays listings translated automatically into English and prices converted from Polish zlotys to euros. The company promises to handle international deliveries within 2-3 days.
The move is one of Allegro’s organic steps in pursuing international expansion. Together with the planned purchase of the Mall Group, which operates across Central and Eastern Europe, it solidifies Allegro’s European footprint.
Allegro’s FY2021 revenue was PLN 5.4 billion ($1.3 billion U.S.), up from PLN 4 billion in the same period last year. Adjusted EBITDA was PLN 2 billion ($480.8 million U.S.), up from PLN 1.8 billion in FY2020.
As of the end of 2021, Allegro had around 13.5 million active buyers on its marketplace, an increase of 3% from 2020.