Hirewell, a U.S.-based executive search firm, has acquired Rainmakers, a reverse-recruitment marketplace focused on tech sales people based in San Francisco.

Terms of the deal weren’t disclosed, but Hirewell said the purchase is part of its push to build out its technology capabilities following a $21 million investment in the company last fall by Singapore-based strategic investor Prytec. That effort began with Hirewell’s purchase of ICV, an Israel-based firm which makes software to match talent with job openings.

Hirewell, launched 20 years ago, has more than 70 recruiters who help SMB clients hire staff in the fields of technology, digital marketing, human resources, sales, finance and accounting, and real estate fields.

Hirewell boasts that in 2021, it helped more than 350 companies hire over 1,300 employees.

Its acquisition of Rainmakers, launched in 2016, will provide a self-service hiring option for Hirewell’s clients.

“For job seekers, traditional job boards are too general and are typically black holes. Hirewell founder and CEO Matt Massucci wrote in the acquisition announcement. “Niche talent marketplaces offer professionals the ability to focus on roles that fit their interests. Rainmakers is the premier tech sales marketplace. It has become the go-to place for companies hiring tech sales talent. And it saves salespeople a lot of time and effort sifting through roles on the large job sites.”

Rainmakers co-founder and CEO Michael Ferguson wrote: “Working with Hirewell will allow Rainmakers to significantly expand our sales talent marketplace while continuing to build out the Rainmakers technology stack, further cementing Rainmakers as the go-to hiring platform for salespeople.” 

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