Alex Alexander. Courtesy of Adevinta


Global online classified specialist Adevinta has hired Alex Alexander as chief product and technology officer. The appointment will take effect on Apr. 19.

Alexander will report to CEO Rolv Erik Ryssdal and join the Adevinta executive team.

During a 20-year career, Alexander has worked in transformation and product development for major companies including Walmart.

Adevinta said he “brings a unique blend of innovation and start-up experience from e-commerce companies, such as YOOX Net-a-Porter, as well as experience with large e-commerce retailers, leveraging his passion for customer-centric products to help global companies scale.”

Ryssdal added that the appointment of Alexander comes as a “pivotal” time for the company, following its acquisition of eBay Classifieds Group.

“His deep expertise in digital transformation, cloud-based platform expansion and building diverse global teams will be a strong asset toward achieving our strategy to grow Adevinta at scale,” said the CEO.

“His e-commerce experience and track record in developing pioneering, customer-centric products across three continents and multiple industries, from general consumer goods to travel, will add valuable knowledge across Adevinta’s verticals.”

Ryssdal also paid tribute to Renaud Bruyeron who became interim CPTO in June 2021. “Under his leadership, our product and technology teams have made huge strides in the integration of the two companies, including designing a proposed new operating model for our business technology services function and defining both our data and cloud strategies,” he said.

Renaud will become vice president of cloud and infrastructure, reporting to Alexander.

Prior to Bruyeron, the role of CPTO was held by Brent Mclean.

Alexander, who graduated from University College London (UCL) and has an MBA, added that he welcomed the company’s “customer focus, the transformation journey and the collaborative culture.”

Oslo-based Adevinta runs digital marketplaces in 15 countries. Its portfolio includes more than 40 digital brands, which it says cover 1 billion people and attract around 3 billion average monthly visits.

Its major properties include LeBonCoin in France, Germany’s and EBay Kleinanzeigen, Marktplaats in the Netherlands, FotoCasa and InfoJobs in Spain, and 50% OLX Brasil. The company’s headcount is around 7,500 people.

Global e-commerce giant EBay completed the sale of a stake in Adevinta for approximately €2.1 billion ($2.3 billion U.S.) last November.

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