British recruitment vertical CV-Library has launched a new API that allows candidates to apply directly so recruiters can automate their application process by sending applicants directly into the recruiters ATS.

The new process has been rolled out to combat the problem whereby 90% of candidates abandon the application process if they are redirected from a job board to a different career site. This is even more important at a time when a shortage of applicants means converting good applications is even more valuable.

Previously candidates would either submit applications via email to the recruiter or be directed to an external career site to complete an application form. The new functionality means when a job is posted on CV-Library, a webhook URL can be provided so when a candidate clicks apply, their application data and CV is submitted directly to the webhook URL, rather than to another website to complete the process. This data then goes straight to the ATS. Many ATS’s already support data submission via webhooks, making the process relatively straightforward in most cases.

CV-Library already provides an apply integration to pre-populate application forms, but the new DirectApply API flow is quicker to implement and is likely to improve the candidate conversion rate for recruiters.

“The launch of our new DirectApply API brings great benefits to both employers and jobseekers,” said Lee Biggins, founder and CEO of CV-Library. “Integrations and user experience continues to be a top priority and we’re continuing to invest further in product innovations in this area.”

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