The Thai arm of India-based used-car marketplace Cars24 has appointed Scott Minteer as its new assistant vice president of Marketing.

Scott Minteer (LinkedIn profile) will be in charge of driving both online and offline demand creation, allowing the second-hand automotive company to achieve its ambition of becoming the leading used car buying company in Thailand. He brings comprehensive experiences in e-commerce and digitization across various business segments to the position.

Scott Minteer

Scott Minteer

Minteer previously worked for several leading corporations such as Central Group, Agoda, Bumrungrad International Hospital and Mindshare media agency. He has a background in the e-commerce, retail, tourism and digital media agencies sectors both in Thailand and abroad.

Cars24 Thailand is confident that Minteer will play a central role in boosting the used car industry as it attempts to scale up both experience and ecosystem through extensive marketing strategies to maximize brand awareness while engaging potential clients.

Founded in 2015, Cars24 was initially a b-to-b marketplace that purchased used cars from customers, but later expanded to a c-to-b-to-c model, offering customers the opportunity to buy and sell used cars online. The company also acquired a Non-Banking Financial Company (NBFC) license in 2020 for its financial services, and later ventured into the motorcycle business. Its revenues shrank in FY21, but the loss margin remained steady due to reduced spending.

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