Bien’Ici, the French real estate portal owned by the realtors association FNAIM, has announced the its first acquisition with the purchase of startup Habiteo for an undisclosed sum.

The acquisition follows the company raising €23 million in funding ($28 million U.S.) from investors last year,

Habiteo specializes in 3D technologies for new real estate and was founded in 2014. It aims to simplify the marketing of new real estate by modeling the interiors of properties, which are not yet built, in 3D.

The company provides services to 650 customers in France, Portugal and Spain.

“We are proud to have chosen to marry a French group with a common DNA: our vision of the customer experience and the necessary digitization of the real estate sector. The strength of Bien’ici is to have always invested in the user experience by betting on 3D from its creation, just like Habiteo,” said Jeanne Massa, founder and CEO of Habiteo.

Bien’Ici CEO Cyril Janin said, “The ambition of our new group, with €40 million turnover and 170 employees, is to become the leader in real estate research thanks to a unique user experience. Habiteo customers will now be able to benefit from the power of Bien’ici to make all the solutions developed by the start-up accessible and visible.” 

Bien’Ici have used innovative technology as a key factor in its services since its creation in 2015, and was among the first sites to offer mapping and geolocation, search criteria such as travel times and the availability of fiber-optic Internet to users.

The two years of health crises have led to a boom in online consultations of real estate advertisements. There is an appetite among real estate players and consumers for virtual tools,” said Janin.

Bien’Ici is currently the third largest player in the French market behind Adevinta-owned horizontal LebonCoin and Axel Springer owned SeLoger.

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